If A Picture Is Worth A Thousand Words


Over the past year, we have slowly and deliberately, concentrated on generating new brands and marketing concepts rather than just designing individual guitars. We have been told we are pretty good at it too! Consequently, we have created a marketing consultancy called Jam Tomorrow. It is committed to helping anyone who requires something a little different and unique.

We love marketing. We find it both challenging and rewarding, especially when the majority of our work is competing against Mainstream design. Having a great idea for a certain type of product is just the beginning. For example, if you are dealing with “Alternative Mainstream” guitars, we believe you have to “sell” the concept because the majority of people, who purchase these products, can only visualise Mainstream as the only example worth purchasing. To illustrate our philosophy, we have created a billboard based upon our love of 1960s Italian guitar erotica. This should get any guitar lover hot under the collar. Marketing is a very powerful weapon indeed!

If you like our marketing approach and think it may be appropriate to your needs, please get in touch, we would love to hear from you. You can keep in tune by visiting our Facebook page or by following us on Twitter. As always, thanks for your time. SR